Meet the Amadeus Top Management for a virtual coffee!
We kindly invite you for a virtual coffee with our senior management team on March 9-11, 2021 when the industry meet at ITB Berlin NOW. Our expert team will be on hand throughout the show to answer your questions and share insights on a wide-range of topics.

The virtual coffee will take place outside the ITB platform so there is no need for you to buy an ITB ticket.

To send a meeting request click on the blue button and chose the date and time you prefer. After you filled in the form we will check availability and send you a meeting invitation afterwards. To confirm your meeting request it is necessary to fill in the form correctly.
Anna Kofoed (all dates booked)
Senior Vice President, Retail for Northern, Eastern, Central and Southern Europe, Travel Channels, Amadeus

Are you interested in NDC and the future of travel? Meet Anna.

As Senior Vice President, Retail for Northern, Eastern, Central and Southern Europe, Anna Kofoed works whole‐heartedly, together with a team of skilled and enthusiastic experts to deliver on the needs of retail travel agency customers in her region.
Anna is committed to rethinking our industry to build a pathway towards safer travel that inspires traveller trust and restores demand. She strongly believes that the resilience and inventiveness of the travel industry is unshaken and will be accelerated.

Anna is Danish, holds an International MBA (Copenhagen Business School) specializing in intercultural management and joined Amadeus in 2001. She held various management roles across functions and disciplines from Marketing to strategy, business planning, commercial and most recently she was Head of Travel Content Sourcing.
Monika Wiederhold
Global Program Lead, Safe Travel Ecosystems, EVP Airlines Central and Eastern Europe, Amadeus

Monika will be the right person to talk about the Safe Travel Ecosystem and airlines strategy.

Monika Wiederhold has been the Managing Director of Amadeus Germany GmbH since 2017. As Executive Vice President Airlines, she is also responsible for commercial teams of the Airlines division in Central and Eastern Europe since 2019. Prior to this, she served as Senior Vice President Travel Channels Retail with responsibility for the same region.

Monika is an active member of international networks, especially in the areas of digital innovation and the platform economy. She is also a thought leader and contributor to a number of strategic advisory boards organized by corporate, political and academic institutions. Monika is dedicated to raising awareness and actions related to the benefits of digital transformation in business, government and education.
Bernhard Steffens (all dates booked)
Senior Vice President for Amadeus Business Travel Agency segment in Europe, Middle East and Africa

Do you have questions related to Business Travel? Reach out to Bernhard.

Bernhard Steffens leads a team of skilled and enthusiastic experts and together they focus on the needs of business travel agency customers in his region. His ambition is to create a live travel space where everyone comes together to do business ‐ based on the industry’s preferred travel platform.
Francois Blanc
Amadeus Traveler ID Managing Director

Francois will be happy to talk with you about the Traveler ID and the new Safe Travel Widget.

Francois Blanc is Amadeus’s Traveler ID’s Managing Director, a service that simplifies traveler verification for travel players like airlines, airports, hotels and car rental. He’s been working with a range of partners to bring a specific version dedicated to COVID testing and vaccination, enabling airlines to automate once again the self service check-in, end to end, and from within their own web and mobile channels.

You can find more information about Traveler ID here.
Frédéric Barou (all dates booked)
Senior Vice President, Online Travel, Northern, Eastern, Central & Southern Europe

Discuss with Frédéric how to Rethink Search for Air Travel.

Since June 2019, Frédéric is responsible for defining and delivering the commercial strategy for Amadeus Online Travel in the NECSE region. It encompasses all Online Travel Agencies and Metasearch in Northern, Eastern, Central and Southern Europe countries. 

Currently based in Nice, he has been a member of the Amadeus family since 1999. During his almost 20 years tenure he has taken up many roles, across numerous locations. In 2014, Frédéric was appointed Vice President Products and Operations for Asia Pacific. He was then in charge of leveraging Amadeus’ investment in leading edge technology and services for the APAC region. 
Michael Bayle (all dates booked)
Vice President Retail Customer & Traveler Solutions

Meet Michael to get insights about Rethink Travel, NDC and Frictionless Travel.

Michael Bayle has spent over two decades in helping digital organisations launch and scale new ventures. Michael is currently the Vice-President of Retail Customer & Traveler Solutions at the Amadeus IT Group. In this role, Michael oversees the product portfolio, investment and go-to-market strategy, solution expertise, and marketing globally for small & medium sized agencies, tour operators, networks, and consolidators.

Michael also is spearheading Amadeus’ digital transformation with these agencies, looking to improve efficiencies in how Amadeus disseminates information and opportunities with its agencies embracing newer technologies, especially in light of the operating realities COVID-19 has forced upon the world.
Evantia Giumba
EMEA Sales Director Online – Amadeus Launchpad Startup Program

Have a coffee with Evantia to talk about Startups - from Ideation & Incubation to Growth & Scale.

Evantia Giumba is Sales Director Online and heading the Amadeus Launchpad in EMEA. A long-time supporter of smart, sustainable and mutually beneficial collaboration between large enterprises and innovative startups, Evantia is also highly engaged with influential startup incubators and accelerators operating throughout Europe. Thanks to her insights and experience, she is regularly invited to judge startup competitions at major industry events in cities with a thriving startup scene, including London and Paris.
Sandrine Thackery
Commercial Development Director – Corporations

Sandrine will be happy to give you an insight in Travel & Expense - a digital transformation journey.

Sandrine Thackery is Commercial Development Director for Corporations at Amadeus. In this role she focusses on strengthening Amadeus’ relationships with our Travel Agencies partners reselling our portfolio of solutions designed for corporations to manage their travel processes (incl. cytric Travel & Expense, Amadeus Mobile Messenger etc.). More specifically, she helps Travel Agencies better understand, sell and implement the value of our solutions to their own clients for greater commercial success and customer satisfaction.
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